about
BIANCA
With over 28 years of experience in the hair and cosmetics industry, Bianca Panozzo has built a career at the intersection of creativity, entrepreneurship, and brand innovation. Beginning her journey on the salon floor, Bianca developed a deep understanding of clients, products, and the power of a memorable brand experience.
Over the years she has owned and managed multiple businesses, led teams, and guided the launch of numerous successful haircare and beauty brands. Her expertise spans product formulation, retail strategy, and marketing – turning ideas into fully fledged, market-ready
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about
BIANCA
With over 28 years of experience in the hair and cosmetics industry, Bianca Panozzo has built a career at the intersection of creativity, entrepreneurship, and brand innovation. Beginning her journey on the salon floor, Bianca developed a deep understanding of clients, products, and the power of a memorable brand experience.
Over the years she has owned and managed multiple businesses, led teams, and guided the launch of numerous successful haircare and beauty brands. Her expertise spans product formulation, retail strategy, and marketing – turning ideas into fully fledged, market-ready concepts.
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MY STORY
Bianca’s passion for consulting in the fragrance and product development space comes from a lifelong fascination with how scent shapes memory, emotion, and brand storytelling. Having worked across markets and seen countless launches succeed or stumble, she recognised that many brands struggle to bridge the gap between creative vision and commercial reality. Abscent was born from her desire to guide businesses through that journey — combining her love of sensory innovation with her deep market knowledge to help brands create products that truly resonate.
in my own words
WORK WITH ME
WORK WITH ME
a few of my
OBSESSIONS
FAVE DRINK + SNACK
FAVE SAYING
FAVE AI TOOL
FAVE PERSON
cappuccino + croissant
good ideas need
great execution
mid journey
my fuzzy friend Hendrick
2025 Retail and E-commerce product developer as awarded by the Club of United Business.
AWARD WINNING
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Why work with Abscent
Market intelligence informed by global trends and supplier networks.
GLOBAL PERSPECTIVE
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Direct access to Abscent's experience, insights, and network.
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